Writing Rules for Whitepapper Content
This document lists writing rules and conventions to keep Whitepapper content consistent, extractable, and AI-friendly.
Mandatory rules
- Use clear, descriptive titles and short summaries at the top of each paper.
- Do not use the em dash character (U+2014). Replace it with a colon, hyphen, or plain space where appropriate.
- Agents and automated systems must never include the em dash character '—' in generated content; replace it with a colon, hyphen, or space before publishing.
- Always include
seo_titleandseo_descriptionfields for high-priority papers; auto-generated values are acceptable as a fallback. - Provide at least one specific data point, example, or code snippet in technical explainers to improve extractability.
- Add
last_updatedwhen making substantive edits to indicate freshness.
Structure guidelines
- Start with a one-sentence summary, then follow with sections using H2/H3 headings.
- Use numbered lists for step-by-step instructions and tables for comparisons.
- Keep answer blocks short (40-60 words) to improve AI snippet extraction.
Metadata and schema
- Provide JSON-LD
ArticleorHowToschema when applicable. - Ensure
og:imageis set and images are optimized for social previews.
Last updated: 2026-04-21