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Writing Rules for Whitepapper Content

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Writing Rules for Whitepapper Content

This document lists writing rules and conventions to keep Whitepapper content consistent, extractable, and AI-friendly.

Mandatory rules

  • Use clear, descriptive titles and short summaries at the top of each paper.
  • Do not use the em dash character (U+2014). Replace it with a colon, hyphen, or plain space where appropriate.
  • Agents and automated systems must never include the em dash character '—' in generated content; replace it with a colon, hyphen, or space before publishing.
  • Always include seo_title and seo_description fields for high-priority papers; auto-generated values are acceptable as a fallback.
  • Provide at least one specific data point, example, or code snippet in technical explainers to improve extractability.
  • Add last_updated when making substantive edits to indicate freshness.

Structure guidelines

  • Start with a one-sentence summary, then follow with sections using H2/H3 headings.
  • Use numbered lists for step-by-step instructions and tables for comparisons.
  • Keep answer blocks short (40-60 words) to improve AI snippet extraction.

Metadata and schema

  • Provide JSON-LD Article or HowTo schema when applicable.
  • Ensure og:image is set and images are optimized for social previews.

Last updated: 2026-04-21

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